• brand strategy
• marketing strategy
• online strategy
• consultancy
• ventures
brand strategy
Proprietary brands are immensely powerful, and they have been known to turn
small businesses into worldwide household names - sometimes in very short
timescales, particularly on the internet.
Creating a brand-new brand may require a modest initial investment, and it will
grow faster if promoted consistently, so there is a cost. However, that cost
can be repaid a million fold by the time the brand reaches maturity if
carefully developed and intelligently promoted.
Successful brands are high earners and they acquire their own intrinsic value,
quite separate from the products they represent - they can be extended to
embrace other types of product not obviously connected with the originals,
often to great effect and profit.
Eventually, established brands can be sold, for immense profit, or licensed to
third parties.
We can help you to create, develop and market your new brand, or we can revive,
update or re-position an existing brand that is not reaching its potential. It
all starts with a candid, open-minded two-way conversation between us, so
please
get in touch, soon!
marketing strategy
marketing is largely common sense, allied with the experience that only comes
with real-life practice. It
’s about matching the sales communications of your business closely with the
audiences which are most likely to buy your products, and reaching an
appropriate mix of marketing that will achieve the maximum results from your
budget.
Marketing should not be confused with it’s complement, Product Development, but it may well inform PD (or NPD, New
Product Development) when products need to be adapted or invented to suit
markets in which you are established. The two work together to optimise the
realtionship between your products and capabilities and the needs of the
marketplace.
Since the advent of the internet, marketeers have a much wider range of media
from which to develop their mix. Some companies exist solely online, and use
only online communications to reach their customers, though these purists are
quite rare, because as online businesses develop and grow, they often find that
they need to use some conventional media as well to drive more customers to
their websites.
Marketing is very much a bespoke business - ‘horses for courses’ - and the mix that works for your business will be unique. What’s more, it will change, and should adapt, to changing market conditions.
Work with us to get the most out of your marketing budget.
online strategy
two main features set online marketing apart from traditional sales
communications: speed of response and measurability.
The old adage ‘I know that half my advertising is wasted, I just don’t know which half’ is not true in online marketing. Results come back almost immediately, so you
can quickly assess your campaign and tweak it until you are satisfied with the
improvement.
Experience in this area is much more individual - what works in one business may
not perform in another, and online companies must continually experiment to
optimise their returns. New media and new techniques are appearing almost
daily, so it
’s vital to keep an eye on your competition and on other sectors of the online
market to find those new ideas that you can use to your advantage.
We have been there, and we have developed techniques of our own that have
brought success to businesses that were already experienced in online trading -
two heads are better than one. Give us a call, or
email us today.
consultancy
The challenges in your business are unique. When you’re at the coal face it’s often difficult to see beyond your nose and understand the bigger picture, and
that
’s where our consultancy services come in.
We have broad experience of a wide range of businesses, and we can often bring a
fresh view to a business challenge that might never emerge from inside the
business.
A brief preliminary face-to-face consultation is free, after which we can work
together to evolve an effective solution, probably starting with a half-day
workshop in which we assess the situation from all aspects.
There is no obligation to act on the resulting recommendations, but very often
these sessions change the course of business principals
’ thinking.
ventures
good business ideas are more commonplace than you might think. But it’s getting them started and making a business out of them that’s the really difficult part.
We can advise on nursery ventures, finding seedcorn investment, active partners
and sourcing major capital investment. We have sound contacts who have the
experience to recognise the strengths and weaknesses in a business concept and
can advise on the preparation of a winning Business Plan.
Any exploratory talks are held under the protection of a NDA (Non-Disclosure
Agreement or Confidentiality Agreement), so you can talk freely and candidly
share all your feeelings about the project. Understanding this can make the
difference between a project that runs smoothly like a train on rails, and one
which stumbles from misunderstanding to failure.
At Brandmark we have direct experience of planning new ventures at the highest
level. Leverage that experience by working with us to plan your own new
enterprise.
Email us now and let’s get the ball rolling.
