• brand
strategy
• marketing
strategy
• online
strategy
• consultancy
• ventures
brand strategy
Proprietary brands are immensely powerful,
and they have been known to turn small businesses into
worldwide household names - sometimes in very short timescales,
particularly on the internet.
Creating a brand-new brand may require a
modest initial investment, and it will grow faster if promoted
consistently, so there is a cost. However, that cost can
be repaid a million fold by the time the brand reaches maturity
if carefully developed and intelligently promoted.
Successful brands are high earners and they
acquire their own intrinsic value, quite separate from the
products they represent - they can be extended to embrace other
types of product not obviously connected with the originals,
often to great effect and profit.
Eventually, established brands can be sold,
for immense profit, or licensed to third parties.
We can help you to create, develop and
market your new brand, or we can revive, update or re-position
an existing brand that is not reaching its potential. It
all starts with a candid, open-minded two-way conversation
between us, so please get in touch, soon!
marketing strategy
marketing is largely common sense, allied
with the experience that only comes with real-life practice.
It’s about matching the sales communications of
your business closely with the audiences which are most likely
to buy your products, and reaching an appropriate mix of
marketing that will achieve the maximum results from your
budget.
Marketing should not be confused with
it’s complement, Product Development, but it may well
inform PD (or NPD, New Product Development) when products need
to be adapted or invented to suit markets in which you are
established. The two work together to optimise the
realtionship between your products and capabilities and the
needs of the marketplace.
Since the advent of the internet,
marketeers have a much wider range of media from which to
develop their mix. Some companies exist solely online,
and use only online communications to reach their customers,
though these purists are quite rare, because as online
businesses develop and grow, they often find that they need to
use some conventional media as well to drive more customers to
their websites.
Marketing is very much a bespoke business -
‘horses for courses’ - and the mix that works for
your business will be unique. What’s more, it will
change, and should adapt, to changing market conditions.
Work with us to get the most out of your
marketing budget.
online strategy
two main features set online marketing
apart from traditional sales communications: speed of response
and measurability.
The old adage ‘I know that half my
advertising is wasted, I just don’t know which
half’ is not true in online marketing. Results come
back almost immediately, so you can quickly assess your
campaign and tweak it until you are satisfied with the
improvement.
Experience in this area is much more
individual - what works in one business may not perform in
another, and online companies must continually experiment to
optimise their returns. New media and new techniques are
appearing almost daily, so it’s vital to keep an eye on
your competition and on other sectors of the online market to
find those new ideas that you can use to your advantage.
We have been there, and we have developed
techniques of our own that have brought success to businesses
that were already experienced in online trading - two heads are
better than one. Give us a call, or email us today.
consultancy
The challenges in your business are unique.
When you’re at the coal face it’s often
difficult to see beyond your nose and understand the bigger
picture, and that’s where our consultancy services come
in.
We have broad experience of a wide range of
businesses, and we can often bring a fresh view to a business
challenge that might never emerge from inside the business.
A brief preliminary face-to-face
consultation is free, after which we can work together to
evolve an effective solution, probably starting with a half-day
workshop in which we assess the situation from all aspects.
There is no obligation to act on the
resulting recommendations, but very often these sessions change
the course of business principals’ thinking.
ventures
good business ideas are more commonplace
than you might think. But it’s getting them started
and making a business out of them that’s the really
difficult part.
We can advise on nursery ventures, finding
seedcorn investment, active partners and sourcing major capital
investment. We have sound contacts who have the
experience to recognise the strengths and weaknesses in a
business concept and can advise on the preparation of a winning
Business Plan.
Any exploratory talks are held under the
protection of a NDA (Non-Disclosure Agreement or
Confidentiality Agreement), so you can talk freely and candidly
share all your feeelings about the project. Understanding
this can make the difference between a project that runs
smoothly like a train on rails, and one which stumbles from
misunderstanding to failure.
At Brandmark we have direct experience of
planning new ventures at the highest level. Leverage that
experience by working with us to plan your own new enterprise.
Email us now and
let’s get the ball rolling.
